- Getting out of Google’s Umbrella:
Many of the forked Android OS are fully dependent on when Google releases next Android version and then integrating new features into custom OS takes time, and with Google pushing new releases every 6th month, it becomes a process of catching up.
- OnePlus & CYANOGEN:
OnePlus came out with first commercial smartphone loaded with CyanogenMod OS, and the kind of response they got was unimaginable. This I felt helped CyanogenMod more than anyone else in pursuing the idea of pulling away from Android OS main line development. Thus was born a company called CYANOGEN that started taking it’s own Android OS called CYANOGEN OS more seriously and also on to other non-OnePlus smartphones. Though CYANOGEN OS came into market with OnePlus, I see its real existence only after the success of OnePlus One.
- CYANOGEN’s Deal With Micromax:
Micromax launched a new product line called YU!, which was the first customer of CYANOGEN. The trick here is that Micromax has an exclusive deal that stops other OEMs from selling smartphones with CYANOGEN OS. This deal hit OnePlus hard, which was seeing India as the huge market for its current and future product line.
Out of the above three points, I think point number 3 hit OnePlus with the idea of pushing new breed of Android OS. This will help attract not only consumers, but the company now gets to control both the software and hardware that will be major factor moving forward. Still, it will be difficult to achieve point number 1 of getting out of Google’s umbrella, as Play Store is the best way for developers to distribute apps, until we see another Android app store launch.
Looks like it’s again a year of mobile OS.